Artists, filmmakers, photographers, writers, software developers and many other creative businesspeople are in the business of selling their work. This work is known as the “Intellectual Property” or “IP” of its creator. The scope of IP law includes trademarks, patents, copyrights, industrial designs, trade secrets and artistic works. Someone who creates something as a result of their idea has the right to “own” the creation and use it as a business asset.

The body of IP law is designed to protect the rights of the creators of ideas. It provides for control over the way the work is seen and used, and over who profits from it. Many types of creative works can easily be copyrighted. If you are in the business of creating and selling the products of your ideas, you will likely benefit from a conversation with a lawyer who specializes in IP law.

One of the key elements in marketing strategy is “branding” – creating an image for a company or a product so that customers come to identify certain qualities with them. The right “brand” can make the difference between a good business and a great business. Protecting the visual images and logos that are the major components of a “brand” is critical. Your company’s visual identity and brand should be protected through trademarks, to ensure that your investment in your marketing efforts builds your business.  We can refer you to registered trademark agents.

Cardinal Law’s Intellectual Property practice includes:

• licensing agreements
• copyright
• e-business
• film and television
• entertainment law
• internet law